Message: Enchanting kids’ lives using the magic of food
Campaign Description: The aim of the campaign is to teach children how to be smart in choosing their food. This will be achieved by raising awareness among kids about the benefits of a balanced diet. We will try to explain to the kids how food can do magic to their health, and how it is important to maintain a healthy diet. The highlighted topic of the team will be enchanting kids’ lives using the amusing qualities of good food. Showing children that fresh and healthy food can look good and taste good! Food magic is a metaphor of how eating the right food can marvelously change our lives. Since the target audience is kids, the team will use illustrations under the theme of magic wands and magical hats, and relating them to food symbols.